Analytics dashboard
The dashboard summarizes clicks and QR scans for links in your workspace. Data reflects the ingestion pipeline and scheduled rollups—see Architecture for timing expectations.
What filters are available?
Choose a date range, link, device type, trigger (link click vs QR scan), and campaign (UTM campaign) to focus charts and KPI cards. Filters apply consistently to exports when you have export permissions.
Which metrics appear?
You will see total clicks and scans, the link-click versus QR-scan split, approximate unique visitors, top-performing links, and geo, device, and referrer breakdowns when the ingestion pipeline resolved IP to location. Metrics are operational, not identity proofs.
Public stats pages
Each link can optionally expose a read-only public stats page with 30-day clicks, the link vs QR split, and top countries, devices, and referrers—useful for sharing performance with clients and stakeholders without granting workspace access.
Why might numbers lag slightly?
Redirects complete before analytics persist. Under load or during retries, counts may trail by a short interval.
Who can export underlying rows?
Owners, admins, and analysts can download CSV exports subject to policy. Members may browse charts without export rights depending on configuration.