UTM and campaign tracking
UTM fields and campaign tags let you attribute clicks and scans to channels and compare placements consistently across the dashboard and exports.
Default UTM on each link
When creating or editing a link, set optional utm_source, utm_medium, utm_campaign, utm_term, and utm_content. These become defaults for visits that do not specify overrides in the query string.
UTM templates
Save reusable UTM presets per workspace and apply them when creating or editing links—so every teammate stamps the same attribution standard instead of retyping parameters. Templates are also manageable through the API.
Query string overrides
If the visitor’s request to the tracking URL includes UTM query parameters, those values take precedence for that visit. This lets you reuse one link or QR placement while still splitting traffic in analytics.
Campaign tag
A concise internal campaign tag groups links for filtering when UTM alone is not enough. It appears alongside UTM fields in exports.
How does this interact with destination URLs?
The redirect forwards resolved UTM values to the destination URL and appends a signed qr_ref parameter for conversion attribution workflows. Validate downstream analytics (Google Analytics, Adobe, etc.) separately.